Internet Marketing and SEO Information

8 Seconds Rule for Business Website

Your website has approximately eight seconds to capture the attention of a prospective customer, before they head off to another website. If a connection is not made between your prospective customers and your Singapore SEO website in a very short time frame, you will lose them.

Keyword Research

Keyword research is critical to the SEO process. The purpose of keyword research is to find out as many keywords that are relevant to your website. So, when customers search on Google and other search engines they can easily find your website.

Professional Quality Link Building

Link building must be done slowly. You must build links with a mix of good high PR and low PR links from different websites, mostly relevant to your site. If you build links too quickly, your website can be penalized by Google.

The higher your link building speed is, the more serious penalty (pagerank drop) your website may get. When Google see a large amount of links come in one month and nothing the next this can look suspicious, and you will not rank on Google, yahoo and MSN’s

Search Engine Optimization (SEO)

SEO is a key factor of any successful website. The internet has become the primary resource for gaining advanced information, services and products. All internet users search the product information from Google. SEO and optimized social media content makes it easier for customers to find product/service information online when they’re doing the research that will help them.

Almost 85% of visitors come from Search engine result pages. Some people search for your company name and your services & products. Hire a SEO Consultant is your best option for your company if you want to increase your sales.

SEO Tips

1. First, one of the most important tips for search engine optimization is to get inbound links. It is for this reason that the more inbound links will have another popular site for your Web site, the more it becomes for you to get better ranking in search engines. For this reason, you should try to get as many of these as possible. Lends credibility to your site and help you improve your ranking in search engines.

2. Social bookmarking is another very important aspect of SEO. It is easier for visitors to bookmark your pages. Not only that, but it also allows you to submit your site to social bookmarking sites and, in turn, gives an additional benefit.

3. In addition, article directory submissions should be used for effective SEO. It also helps to build back links and is considered one of the best Internet marketing tools. By submitting articles to these directories, you can reach the wider audience that can be directed to your site after reading your article.

4. In addition to these, the presentations of the website are also very useful for link building. Since there are countless web directories, so your presence ensures your online presence the best possible way. You only need to pay a small sum although there are many free websites.

5. Site maps are also an important part of SEO. In a nutshell, is basically, you can inform search engines of different pages on your website. Consequently, it helps search engines to rank your page better and more effective.

The Automotive Industry Marketing Plan

The auto industry is one of the largest industries in the world. It includes dealers, service shops for repair and body work, parts suppliers, insurance companies and even towing companies just to name a few. All areas of the auto industry share a common interest and that is cars. The interest in the auto industry has done nothing but increase over the years and all areas of the industry are learning to implement new marketing techniques in order to gain their customers attention.

Promotional products have been proven to be very effective marketing tools for businesses within the auto industry. Repair tools, key chains, safety tools, road side kits and many other promotional products that boast the company’s name or logo can not only be useful to the consumer but can be very effective in gaining more business for the company.

Tow companies often use roadside kits as a promotional part of their marketing campaign and it works. Think about the times of accidents, emergencies or break downs and that feeling of desperation while wondering who you should call. When you reach for the bag in your trunk that supplies your road side safety and emergency supplies and the logo of a towing company is clearly printed with a number for assistance, who else would you call? Many companies offer elaborate kits while others offer simple ones, the effectiveness of the advertising in those situations are not easily compared so there is no real proof that creating a kit complete with jumper cables and hazard signals works any better than one with road flares and a few simple tools.

Insurance companies and parts suppliers can also benefit from this promotional method of advertising. Any event that requires assistance will cause the driver to look for items they already possess in their vehicle to rectify the situation at hand and with those items and the contact information that is the number that will 9 times out of 10 be used.

Branding is another great way to use promotional advertising within the auto industry. When people take great lengths to accessorize or customize their vehicles they often want to show off the brands that they used. By incorporating engraved key chains, branded licensed plates and other accessories that sport the company brand or logo will be a great way to grab the attention of admirers. When consumers see the vehicle looking great and your company brand is located on it you will get the majority of the credit and they of course will come to you for all of their customization needs.

Parts suppliers and service garages often use tools as part of their promotional advertising campaign. This is due to the fact that when a vehicle breaks down or is in need of service or maintenance those tools that are on standby with the company logo on it will often be the reminder for the consumer to contact that company for their parts or service needs. You can use anything from flashlights, tire gauges to multi set tool kits to offer the advertising that you need to get that customer in your door.

10 Shopping Tips – Fashionable Finds Are Possible For Under $25!

When it comes to shopping sometimes the $20 sandals flatter you more than the $400 designer sandals. Style is not in the price, but in your approach. You can get more for less if you are savvy about your shopping. Fashionable finds are possible for under $25. How do you do it? Here are 10 Tips to think about when you’re out on a shopping expedition:

1. You Can Find Deals in Unexpected Places.

I got a purse for a steal at a Nine West shoe store in New Jersey. Not a shop I would normally think of to buy a purse. But I spotted it in the front window and fell in love. (Although maybe not as deeply as with my husband.) When I went into the store to ask a sales clerk about it, I thought this gorgeous tan satchel would be expensive. It looks like something that would be appropriate in Grace Kelly’s or Audrey Hepburn’s wardrobe closet. But now it’s in my closet.

2. Set Your Budget and Stick with It.

Yes, you’ve probably heard this before. However, forced to work within a box, you will come up with creative ideas. One year for Christmas, I set a working budget of $25 each for my nieces and nephew. Instead of getting them each one gift, I got them a number of small funky gifts and they each had 3 presents to open. It made opening gifts more exciting for them.

3. Read fashion magazines to get an idea of the trends.

Many clothing companies with budget-happy fashion lines will replicate the “look” or “feel” of pricey designer fashion. I read everything from New York magazine and the NY Times Fashion to Vogue, Elle and fashion catalogs to see what’s happening out in the fashion world. Go to your nearest public library and those fashion mags are FREE! If you learn what is cutting edge then believe me you will find cheaper versions of the trends. Or you will learn how to put an outfit together in your own expressive way.

4. You can find reasonably priced gifts at even the most expensive stores.

For example when I go online to Saks Fifth Avenue I can look under the gift category “Under $50.” Today for “$25 and under” I find: a Kate Spade notecard set, a hip style book on Dolce and Gabbana and Fresh waterlily soap—all would make lovely gifts. The price is so reasonable for the soap you could even include a little something else so that the recipient has another gift to open–always more fun. Go to a pricey chocolate shop. Then buy the smallest, but always tasteful box, sometimes under $15. Put it in a nice gift bag with the heavenly scented waterlily soap. Your gift card can read: “You deserve a little elegance in your life.” What friend wouldn’t be flattered.

5. Be open to new opportunities.

When I travel to new cities I like to explore new shops. I usually end up in the artsy section of town. To me that means galleries, museums, maybe a university–and fun shopping. I collect business cards of the stores I love and make notes or take pictures of what they have so I can call them and order from them later. If a town has a college or university it has plenty of stores with low prices to satisfy the students. And me too.

6. Know your own style.

Allow your self the luxury of an expensive item that you just can’t pass on. Especially if it defines “YOU.” Find deals for other purchases. I coveted a $99 sweater from J.Crew, but then I bought a purse for only $20 for a wedding. You can justify the expensive purchase. The sweater will last for years, amortizing into less money. If I wear the sweater often, cost-wise it pays for itself, while the wedding purse I might only use that one time.

7. Accessories are inexpensive ways to refashion the look of your outfit.

An $8.00 leopard print scarf I bought at H&M compliments my chartreuse cardigan, jeans and black boots. It’s a dressy-casual look that suits my style. And the scarf goes just as well with a knit purple dress and heels. A few strategically picked accessories means less outfits to buy.

8. Consider buying your purchases in the months they are traditionally on sale.

If you’re not in a rush to buy new towels then why not wait until January or August. Or if you thinking of painting your bedroom Robin Egg blue, that paint will be cheaper in April.

9. Sign up for email blasts from your favorite stores.

Stores will alert you to their sales and often give email subscribers exclusive discounts. You will learn about sales before the average customer. Then instead of spending a fortune on the skirt you admired earlier in the season you can scoop it up at a bargain.

10. Shop from your home and comparison shop online.

Yeah, why not. Shop in your pjs, my favorite way to shop. What do you think?

Genital Herpes Treatment – You Have the Power

The doctor says you have genital herpes, now what? No cure for genital herpes has been found so far. Vaccines are under development and look hopeful, so at least any future sexual partners of yours may have a chance of being protected. Genital herpes treatment consists of methods to reduce the duration of outbreaks and to limit the number of outbreaks you experience. For patients that have been having five or more occurrences per year, doctors recommend daily drugs that suppress outbreaks. Many of the drugs found to be effective have limited side effects.

There are also drugs that can shorten the length of an outbreak. Genital herpes treatment can consist of a variety of methods to promote healing. Some of the same medicines used in suppressive therapy can help reduce the length of an outbreak. If you only have one or two outbreaks a year, your doctor will probably prescribe one of these drugs when an outbreak actually occurs. The better you maintain your body, the less likely you are to have an outbreak. You want to foster a strong immune system.

Keeping the affected areas dry helps. Do not touch affected areas. The herpes simplex virus cannot survive long on inanimate objects but it spreads very quickly on living things. So cleaning the toilet continuously will do less to spread the disease than washing your hands properly. To reduce soreness and irritation wear loose fitting clothing. This is not the time to wear those skin tight jeans. Genital herpes treatment can benefit from a healthy diet. Not only will your body overall be in better shape but foods with a high lysine to arginine ratio appear to reduce the severity of an outbreak by shortening its length. So pile on the cheese and avoid the nuts for a while.

Unfortunately there is not yet a cure for herpes, but that does not mean you cannot get relief from your outbreaks. By doing a combination of drug therapy, practicing good hygiene and maintaining a healthy diet, you have the power to get genital herpes treatment that can minimize the affects of your herpes outbreaks.

Common Pitfalls of a Career in Commercial Real Estate

When you start your career in commercial real estate, you will soon know the common pitfalls that prevail in the industry. They are nothing special and unique, but they do require specific focus and action to resolve.

The pitfalls that most agents and salespeople come across are some of the following:

  • Finding new clients in the local area is not as easy as it originally seemed. The process requires hard work and daily diligent focus. Prospecting is one of the most important things that you can do in your career.
  • The competitive nature of the industry means that you will be up against other agents continually in presenting and pitching your services. It is easy to believe that you will win a listing, however the motivations of clients are many and varied.
  • Agents and salespeople with local property knowledge are useful, however the agent that usually wins the listing will be the one that shows the greatest level of confidence and solid negotiation skills. Clients like to work with experienced achievers that can solve their property problem quickly.

These three points would indicate that you must be prepared to work hard and to a plan. The most successful agents in the industry achieve their results through diligent focus and daily hard work. I go back to the point made earlier; you must prospect daily regardless of how much other work you have currently. Failure to prospect today means that your business will slow down within about two or three months.

Here is a good business model that can be used in most commercial real estate agencies. This is a personal model that should apply to sales people.Research the new business leads and opportunities every night before you commence the next day. On this basis you will have new people to contact. A big part of your job is to create a new leads and new opportunities. That is how you will grow your market share.

  1. Start your day early and always with the prospecting system and process that is relevant to your property type. Generally speaking this will mean lots of cold calls within a defined system that you feed with new leads and opportunities.
  2. The prospecting process should take about two or three hours every morning. By the time you get to the middle of the day, you will have achieved two or three meetings from those calls made in the morning.
  3. Do your property inspections and client meetings in the afternoon. That then leaves the late afternoon for you to do your paperwork and marketing.

Organisation and focus will turn your career in a positive direction. This does take time, however diligent daily process should see positive results within about one month. When the results start to come in, you simply keep the process moving ahead. Do not change the rules, and remain consistent.

Top Tips to Remember on How to Make Money From Home Online

Life may be hard, but you have no more reason to slack and complain because there are lots of ways to earn if you only know where to look. The best part about this is that you can even earn during your spare time and while you are at home. You just need to learn more about the ideas and techniques on how to make money from home online.

You can opt to pursue various opportunities, depending on the time and money that you are willing to spend in the venture, your skills, capabilities and interests. You can begin an online business, start your own website that you will monetize or apply for jobs that you can do at home.

For starters who are still not adept with how things work in various online schemes, these are some of the factors that you ought to look into as you search for the kinds of ventures that you can take part of.

1. If you will be asked to invest money in an online business, you have to read everything about it and pay attention to how you will be compensated and how long it would take before you get a good return for your investment. The opportunity must be able to pay investors like you in cash. Do not settle for points or rewards, even though the capital is small.

2. If the opportunity involves marketing, you must not choose something that involves hard selling. You must also think like a consumer. With so many gimmicks and schemes that can be found in the cyberspace, many people are getting more cautious before participating in any of these. There may be many people who have benefited from internet marketing, but if you are not an expert in the field, it is best that you focus your efforts on tasks where you can utilize your skills and work hard on your earnings.

3. When you see opportunities on how to make money from home online that sound too good to be true, such as the types that offer high compensation for less work, you might as well skip these and settle for the types, where you are required to do tasks that are commensurate to the earnings that you will get.

To make it easier for you to spot the right and suitable opportunities on how to make money from home online, you have to limit your options on the types that you are willing and capable of doing. In the beginning, your goal may be to learn more about the process and pursue other opportunities that will give you higher compensation after you have gotten the hang of how things work in this kind of venture.

Lower Your Premium Payments on Vehicle Insurance

With all the other expenses in life the last thing you want to pay more for is auto insurance. Insurance companies can raise their rates with no warning and it might not have anything to do with how good of a driver you are or how old you are. Don’t get me wrong, sex, age, driving record and other factors play a role it determining your car insurance premium, but sometimes companies simply need to raise their prices to keep solvent. Trust me, you would rather have the company raise the cost of insurance and stay financial stable then keep the prices the same and go bankrupt or sell off.

Since we know that insurance companies can increase prices at anytime, you have to keep that in mind when we talk about ways you can lower your premium. You can do everything correct to decrease your insurance price, but still not see your premium go down. This could be due to many reasons and sometimes it is in the insurance company hands and there is nothing you can do. Enough with the downer news. Let’s review the ways you could possible save money on car insurance.

Safe driving courses. This is a simple but somewhat inconvenient way of lowering your insurance premium or qualifying for insurance company discounts. I say this is inconvenient because you have to go take the course, but usually you can do this on a weekend and get it over with. If you are trying to stretch pennies it could be an easy way to save some money on your insurance policy.

Raising your deductible. This tactic should be looked at as a last resort to saving money on car insurance. This is a pretty safe way to lower your premium, meaning it is almost a guarantee that your insurance premium will decrease when you raise your deductibles. There are two deductible to look at. Your comprehensive and your collision. You do not want to increase your deductible unless you need to. By doing this you will increase the amount you will have to pay out when you have to file a claim (accident).

Combine your auto and home. If you own a home and have home insurance it is wise to have both your auto and home policy with one company. You hear tv ads all of the time stating how much you can save if you combine. It does not matter who you combine these policies with because most companies will provide a discount in this case.

Compare insurance quotes online. If you do not have car insurance or if you are coming upon your ex-date of your current plan you should look into getting free car insurance quotes online. The web is full of insurance websites that let you accomplish this task. Make sure the company is reputable and review their terms of use before you sign up. You should use a free website that allows you to enter your information once in return for multiple auto insurance quotes.

If you apply all four of these tactics you can be sure to have a better chance of getting cheaper insurance premiums. I hope you all will find a good insurance company that provides you with great service.

The Life Cycle of Acquisition-Based Companies

A few years ago, I was discussing this phenomenon with the CEO of one of our clients. His company had grown almost entirely through acquisition, and for several years the company had experienced revenue growth rates exceeding 20%. However, the company had plateaued with respect to earnings, and looking at their overall performance it became clear to him (and to the Wall Street analysts that watched his company) that a great deal of money had been left on the table. Working with that CEO, I developed a model called the ACL Life Cycle. Understanding and using the ACL Life Cycle has proven enormously beneficial to clients depending on an M&A strategy for continued growth.

The ACL Life Cycle

The ACL Life Cycle describes the maturation process of companies who grow substantially through acquisitions and mergers. Using the ACL model, we can clearly identify the company’s current position. Knowing that position, and then looking forward at the company’s financial objectives through the lens of their business strategies, the specific actions that are needed become clear. Those actions can then be formed into an executable plan with associated performance measures, and managed through completion to bring the overall enterprise to heightened levels of financial performance. It is important for acquisition-oriented executives to understand the major phases and characteristics of the ACL Life Cycle.

Businesses who have survived one or more acquisitions and/or mergers are usually left with some degree of disintegration among their processes and systems. A company’s success in reaching the financial objectives of the merger or acquisition is directly correlated with the degree to which that disintegration has been replaced by a set of business processes and information systems that are common enough to generate enterprise-wide leverage. Implicit in that commonality is enterprise-level direction and guidance, manifested in company-wide business strategies and performance measures that align all of the combined business units. These businesses move, in this post-acquisition or post-merger environment, from an acquisition-based operating model to one characterized by shared services and a general commonization, to a stage where the enterprise “whole” really is able to become something greater than the sum of its business unit “parts”. It is more than the typical cost-reduction synergy anticipated in most of these transactions; it is a new platform for innovation, and an even higher level of innovation-based leverage.

Companies who experience substantive growth as a result of business acquisitions typically follow the ACL life cycle. ACL in this context stands for: Acquisition, Commonization, and Leverage. Many companies never leave the first stage of this maturity scale, and still more remain at the second stage. The most successful companies are usually those who recognize the importance of moving through all three stages, and consistently implement a structured process for doing so.
All companies experience pressures that push them toward decentralized operations, including idiosyncrasies of specific market niches served, the uniquenesses of isolated business processes, unusual needs of specific customer populations, and Uncategorized organizational entropy. At the same time, most of the companies that are successful in achieving the financial performance objectives established for the newly merged enterprise manage to overcome those challenges, electing to pursue the advantages of leverage, including:

  • broad synergistic brand recognition, enabling cross-selling, bundling of products and services, and improving revenue
  • interchangeability of business process resources, enabling the company to reduce its asset base
  • commonality and scalability in equipment / skills / facilities, facilitating innovation and growth into additional markets
  • higher utilization of business assets, reducing unit cost
  • lower levels of redundancy, resulting in reduced operating costs

These companies also typically find that maintaining compliance with financial reporting standards such as Sarbanes-Oxley requirements are enhanced as a result of strengthened internal controls.
Some companies make a deliberate decision to remain “holding companies”, which simply buy and sell diverse businesses that have only marginal relationships with one another. These conglomerates prefer to manage the portfolio through buying and selling components, and allowing the leadership teams at the individual companies to manage ongoing operations from strategy through execution. A few of them have been quite successful, and this article is sometimes not as directly applicable to those at a corporate level. It works very well, however, for their major divisions. Companies that benefit most from understanding the three stages of the ACL Life Cycle are those companies who have decided to focus on a single core industry – Aerospace & Defense, Automotive, Chemicals and Polymers, Textiles, Electronics, Telecommunications, Consumer Products, Medical Equipment producers, Healthcare providers, and Financial Services providers are all good candidates. 

The Acquisition Stage of the ACL Life Cycle

Companies in the Acquisition Stageof their life cycles are usually focused on revenue growth, and capturing market share. They are characterized by high levels of autonomy in management, in the reporting of site-level data to the corporate parent, and in the design of their business processes and systems. Companies who remain in this stage for long periods of time following acquisitions usually act as holding companies, with the corporation allowing individual divisions or sites to operate almost as independent companies with their own P&L, strategic plans, and market-facing branding. Often, companies in the Acquisition stage lack a common vision of the future of the overall business, and tend to operate at cross-purposes among the operating units. They sometimes even compete against one another for the same customers. They share little operating information, making it nearly impossible to coordinate and deploy “best practices”, effectively distribute work load, utilize general market intelligence, and grasp other elements that could provide corporate-wide leverage of the businesses’ assets and resources. A few industry-specific examples here should help to illustrate the situation:

Manufacturing companies in the acquisition stage are usually characterized by redundancies in raw materials, equipment, staffing, and other business resources. Because manufacturing companies are relatively material-intense, a great deal of cost can be tied up in raw materials, work-in-process, and finished goods. Since acquisition stage companies have so little visibility between business units, there is little opportunity for them to reallocate these assets in order to use them effectively. As a result, the most costly resources remain the most underutilized. In addition, acquisition-stage companies have not centralized the management of even commodity-level business processes, such as finance, human resources, and information technology. This lack of centralization leaves additional inefficiencies in place around accounting staff, employee benefits provider subscriptions, business software applications, data centers, and computing equipment. 

Telecommunications companies in the acquisition stage also have unrealized opportunities for greater leverage from their business assets, but these more often take the form of redundancies in network equipment, network coverage, retail outlets, partner agreements related to the sale of their products, and interconnection agreements with other carriers. In addition, acquisition stage telecom companies often have a substantial amount of unrealized leverage in the lack of integration among the data bases and information of their various divisions that could enable shared service operations for commodity-type processes such as billing and cross-selling of products and services. Like manufacturing companies, telecom companies in the acquisition stage also typically have unexploited opportunities around the consolidation of data centers and related equipment and staffing.

Healthcare providers in the acquisition stage usually find opportunities in different areas of their businesses, because of the differing cost structure of their operations. The bulk of their costs and their opportunities while in the acquisition stage of maturity in the ACL Life Cycle are related to employee salaries & benefits, and to medical supplies and drugs. It is less common for these businesses to be able to effectively share inventories and equipment, since the nature of their business is rooted in community health care that requires local service provision. The opportunities that do exist, which are typically not exploited well in acquisition stage health care companies, are related to centralizing commodity type business processes such as finance, human resources, and information systems, and leveraging required service and supply procurement across the enterprise. 

Financial Services providers, such as banks, brokerages, credit unions, financial planning companies and tax & audit services exhibit yet another cost profile, with the largest elements typically including personnel and occupancy costs. In these businesses, like health care provision, being where the customers are is critical. The companies’ ability to understand the changing demographics and match up their branches as well as their skills to the targeted customer base is often a differentiator between the companies that succeed and those that fail. Financial services providers who are still in the acquisition stage of maturity in the ACL Life Cycle often do not have the commonality in fundamental business processes and systems to readily reconfigure their operations to meet the changing needs of their marketplace. Their acquisitions or mergers have enabled them to grow horizontally, typically into adjacent markets. However, lacking an adequate foundation of commonality in processes and systems, there is substantial money left on the proverbial table as a result of ineffective resource deployment, and delays in the reporting of operational performance data that would enable the company to be more responsive. These companies also fail, in their acquisition stage, to take advantage of their larger purchasing power to gain leverage around purchased services spanning items as diverse as employee health care and branch-level office supplies.   

The Commonization Stage of the ACL Life Cycle

Companies in the Commonization Stage of their life cycles have usually awakened to the value of focusing on Return on Net Assets (RONA) and Return on Invested Capital (ROIC). In order to begin to capture improvements in these areas, companies in the Commonization Stage often turn to shared service models of operations for selected business processes and systems. Strategies and performance measures begin to crystallize around common themes that span multiple operating units or divisions. Among the areas of focus for a shared service model in this stage are Finance (A/R, A/P, General Ledger, and Financial Reporting), Human Resources (Payroll, Benefits, and Employment Records), and Information Technology (Computer Hardware, Network Administration, and selected Software Applications Management). Some companies in the Commonization Stage also move Procurement and other aspects of Materials Management to a shared service model, enabling the corporation to more effectively leverage its broadest possible purchasing power.

Manufacturing companies in the commonization stage of maturity typically have shared services in place for commodity types of business processes such as finance, human resources, and information systems management. As they advance through the commonization phase, some of them also begin to pull together a common platform for procurement, encompassing at least their most costly and common raw materials. A few in this stage reach a point where their data center
operations are completely centralized, and may even be outsourced to a third party like CSC. Toward the end of the commonization phase, centralization of work deployment and capacity utilization as well as process quality emerge as companies begin to deploy common processes and systems in customer requirements management, enterprise requirements planning, manufacturing execution systems, and distribution management systems. 

Telecommunications companies in the commonization stage of maturity also typically have shared services in place for commodity types of business processes such as finance, human resources, and information systems management. As they advance in maturity through this stage, telecoms also become aware of the available leverage in centralizing the management of some of their most valuable assets. However, unlike the manufacturer’s raw material focus, for telecommunications operations those elements are things like spectrum licenses, network equipment, connection agreements, partner agreements, distribution centers, and retail outlets. Centralizing the management of those assets to identify overlaps and redundancies enables telecoms to emerge from the commonization stage with much more effectively leveraged business assets, providing broader market coverage with a lower total asset base and generating much higher earnings on that consolidated foundation.

Healthcare companies in the commonization phase of maturity find substantial benefit in the commonization and centralization of their commodity type processes and systems.  This is primarily because of the impact on cash flow and earnings when the employee base is reduced through shared services, and employee benefits and supplies are both leveraged in terms of the broader purchasing power of the company following a business acquisition of significant size. However, there is also an especially rich opportunity available to healthcare companies in the commonization stage that stems form the leverage available related to insurance coverage – not for the employees directly, but covering the potential liability of the company itself. This category of cost is typically about the third largest slice of the pie, and significant reductions there can translate quickly to a meaningful earnings impact. 

 Financial services providers in the commonization stage of the ACL Life Cycle, like healthcare providers, often find substantial benefit in the commonization and centralization of their commodity type processes and systems. With roughly half of their cost of operations wrapped up in employee salaries and benefits, there is an opportunity for meaningful impact on cash flow and earnings when the employee base is reduced through shared services, and employee benefits and supplies are both leveraged in terms of the broader purchasing power of the company following a business acquisition or merger. The next significant area for financial service providers in the commonization stage is the capability for rapid reconfiguration of the business based on enterprise-wide visibility of operational data and market intelligence.

The Leverage Stage of the ACL Life Cycle

Companies in the Leverage Stage of their life cycles are usually embarked on a fierce drive toward adding real value. They are relentless in their efforts to fully utilize the assets of the entire corporation, driving out redundancy and its associated costs. They are then able to pivot on the fulcrum of those more agile processes and systems to implement innovations that foster organic growth resulting in greater market share, greater revenue, and improved earnings for their shareholders. Leverage Stage companies also establish a structured and repetitive process of assimilating new businesses, gathering and incorporating market intelligence into company-wide strategies, and innovating on the basis of these new combinations to capture additional market segments. These companies are characterized by coordination and centralization of major business functions such as the planning and allocation of R&D, production work, inventories, raw material purchases, personnel, and factories & equipment. They centrally manage a broad spectrum of common business processes and systems, including customer requirements management, product data management, enterprise requirements planning, manufacturing execution systems, and logistics management. They are constantly changing, evaluating and configuring business assets to meet future market needs, acquiring and developing new businesses, and shedding assets that no longer fit their evolving model.

Manufacturing companies in the leverage stage of maturity typically have shared services in place for most of the critical business processes of their company, having reached beyond the commodity level processes and into those which deliver the most value to their customers. Examples include sales & marketing, order entry & customer service, capacity planning and management, production scheduling and shop floor control, and distribution requirements planning. As they move through the leverage stage of the ACL Life Cycle, some of these companies leverage the commonality of their processes and systems to produce innovative new products and services, identify additional market opportunities, and develop industry-changing relationships that reach through their supply chains. 

Telecommunications companies in the leverage stage of maturity also have shared services in place for most of the critical business processes of their company, including the seamless provisioning (often called “flow-through provisioning” by industry insiders) of all telephonic services to customers stemming from a single telephone conversation responding to an individual inquiry about a service. This type of capability is only enabled when all of the information from what have historically been disparate data bases is available in an intelligent form through excellent systems integration, based on exceptional levels of commonality and strength in enterprise-wide business processes.

Healthcare companies in the leverage stage of maturity have typically discovered and implemented leverage-based improvements in their major cost structure elements as a result of enterprise-wide information visibility flowing from systems integration and centralized management of critical business processes. Health care companies generally also have uniquely challenging business conditions related to three other areas where leverage level operations can be a powerful tool. 

The first of these areas is employee safety. Most health care organizations are spending a substantial amount of money in this regard, with training and documentation of company polices and safety-related practices requiring an increasing amount of company attention. The integration of systems and commonization of processes in a leverage stage health care company offers opportunities to more quickly incorporate internal best practices, externally imposed business requirements, and feedback about lessons learned across the entire health care organization regardless of geographic dispersion. Commonization and centralized management here can result in substantially lower cost, and more importantly, substantially higher and more uniform levels of employee safety. 

The second area is bad debt. The integration of customer data, and effectively interfacing a common set of enterprise-wide processes and systems with outside service providers such health maintenance organizations and insurance carriers, substantially reduces the amount of bad debt in leverage level health care companies. 

The third area, and perhaps the area of richest opportunity, is the area of patient medical information. This area is tricky because of legislation related to patient privacy and guidelines recently established for the maintenance and communication of patient medic
al information. However, one of the fundamental challenges faced by health care providers is the absence of available medical history, particularly when a patient is admitted to an emergency room or urgent care facility. Particularly when a patient is unable to respond to questions directly due to an incapacitation illness or injury, time can literally mean life or death. Making all necessary information available to the physicians and other health care professionals involved as quickly as possible is extremely important. When critical business processes and information systems for the management of this information are brought to an effective level of commonality, the rapid dissemination of the needed information can be greatly improved, while patients’ expectations around the privacy of their information are still met. 

Financial services companies in the leverage stage of maturity, like health care companies in some ways, must balance the needs of differing local customer geographies against the advantages of centralized management in critical business processes and systems. There is real value in allowing some latitude to local branch officers and customer-facing staff such as loan officers to accommodate the unique circumstances involved in specific cases. However, these companies often find that a significant advantage of the leverage provided by enterprise-wide commonization of processes and systems is the ability to see the nuances of differing markets at a corporate level, and recognize broader trends among those different markets more quickly and clearly than they could before. This improved visibility, in turn, enables management to reconfigure their service offerings, redeploy resources such as sales dollars, and organize sales campaigns for those specific markets more quickly than they could previously.  

The best of these companies, regardless of what industry they occupy, utilize their common platform of processes, systems, and information to understand the needs of their customers in unique ways, and fluidly translate those needs into the features of their products and services. A few, at the very top of the game, come to understand the customers’ needs even before the customer recognizes them, and when necessary they reconfigure their entire business to meet those needs, gaining unassailable competitive advantage. The enterprise-wide leverage they achieved as a result of carefully and skillfully handling the post-merger or post-acquisition integration of processes, systems, and data provided the platform from which innovation launched them to new levels of performance. Examples could as easily be provided for companies in pharmaceuticals, retail operations, or the food & beverage industry. The lessons learned and the techniques vary a little, but the principles are the same.

The Benefits of Advertising – Business Internet Marketing

Marketing online has become a very profitable way of marketing products and services of the company. Online advertising is one method of advertising that uses the Internet to deliver the marketing message that can attract customers. World Wide Web is the main medium that can be used as part of online advertising to attract customers and spread the name of the company. There are also several examples of online advertising such as email marketing, banner ads or contextual ads on various search engines.

The benefits of advertising business internet marketing are:

1. Ad beneficial for sellers and buyers. This is mutually beneficial. Sellers use advertising to promote products on the internet by providing an explanation of the details of products both in price, usability, and benefits of these products. Buyers who come to the site, they know about the various products from these ads and can choose according to their wishes.
2. Before the Internet, advertising is limited to newspapers, television and so on. Along with the development of the Internet, we can use a variety of ways to advertise our businesses either through email or posting through various websites. Through advertising on the internet allows you to expand the business globally, not limited to time and place.
3. Internet is becoming increasingly popular in line with the number of people who use these systems and tools. Almost all people use online facilities to perform the work as they use email to send and receive the official letter to the company or using social media such as twitter, Facebook, and others. By using advertising on the internet the more people will see and some of them will make a purchase.
4. Advertise your business with the internet; you will be able to reach very specific target audience through this online facility. This is often referred to as SEO Optimize system where you use specific keywords for specific markets. There is also the term PPC or pay per click where you need to pay for keywords that you are advertising on the internet.
5. Online ads can reach every person in the whole world in a small time period. Some tools or software is provided either free or paid; where you can choose which best suit your business. On average a good website can be optimized in a few months and with time running it will be increasing visitors and buyers so that we get a return on investment.
6. Cheap online advertising as a source of advertising would cost so much while placing an ad in the newspaper or television will be more expensive than online advertising. You can also get a clear picture of how much money he would spend and how much profit from your investment.

If you have not done in the advertising business internet marketing, it is good you start to learn the details and start running. This not only shortens your time in business, but you can increase your profits away from what you get. Of course, learning from the right sources and correct.

Overcoming Linguistic Hurdles in International Business With Professional Translation Services

Language barriers are among the biggest hurdles in today’s global marketplace. While communication technology is improving continuously, the need for accurate human understanding continues to be paramount, despite the latest technological innovations in communication. All the investments in state-of-the art communications devices can come to naught if you run up against a language barrier.

Without proper knowledge and use of language no social institution can function properly, and conducting a profitable business in a foreign country is next to impossible.

Globalization and global communication have made it easy now to advertise and market your products and services all across the world. However, in order to conduct business smoothly in a foreign country, you need to understand the cultural diversity that prevails in your target markets. Using professional language translation services is one of the basic and necessary ingredients in order to succeed abroad. Today the world has become a small global village in which the demand for translations service providers is rising exponentially to keep pace with globalization.

If you want to expand your market and sell your products and services internationally, you need to promote your product in a language that is understandable by the population you are targeting. Translations service providers make every aspect of your business comprehensible for your target audience. To conduct business internationally, you will need to get a wide range of documents translated, starting with product catalogs, brochures or manuals.

For instance, if you are planning to launch a range of products in a new market in a foreign non-English-speaking country, you will need to package your products, prepare the marketing collateral and advertising material in the language of your target country.

In addition, when you start operations in other countries, there are various legal documents that need to be completed and filed. These legal documents may include a wide range of corporate, marketing, sales, purchasing and collaboration agreements, they may also include tenders, labour contracts, affidavits, patent applications and more. Since translating legal documents is a complex task, it is imperative that you select a professional translation company, which may be a translation service in Vancouver or a translation firm in Toronto that provides professional translations done by carefully selected translators who specialize in legal documents.

Apart from legal documents, there are numerous financial documents that may need to be translated so that you can conveniently share crucial financial information with business partners, lenders and financing partners as well as shareholders in foreign countries. Financial documents can range widely and include annual reports, financial statements, sales projections, investor updates, investment proposals, insurance claims, and many more.

Similarly businesses dealing with pharmaceutical manufacturing, medical equipment manufacturers and insurance agencies turn to translation services providers to translate various medical documents such as clinical trial documents, pharmacology test reports, instruction manuals, patients records, packaging labels of medical equipments, medical questionnaires and charts and more.

Marketing is another subject that will require professional translation services. If you have a website and you want people to buy products or services from your website, you have to get your web content translated in the language which your target audience understands. Suppose you are a Toronto-based publisher and want to sell your publications in China, your website would need to feature both languages, an English version and Chinese version. To develop content for the site and other marketing material such as catalogs, etc., you would need to hire a reliable translation Toronto company.

Whether you need legal translations, financial, medical or other translations, make sure to approach a professional and reputable translation service provider, which could be providing translations services in Toronto or offering translations in Vancouver that ensures that all your translation needs will be handled by translation experts in your particular subject matter.